CTA is short for "call to action"
A call to action (CTA) is a way to tell someone to take some specified action. Typically it is written as an action phrase, such as 'Sign Up' or 'Buy Now'! It generally takes the form of a button or hyperlink of some kind.
Because they guide us to know "what's next" CTAs (Calls to Action) are crucial. They provide clear instructions, helping to convert visitors into customers or leads. Effective CTAs create a sense of urgency or value, prompting users to engage, whether it’s making a purchase, subscribing, or taking another desired action on a website or in marketing materials.
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