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90-Day Marketing Challenge​

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The 90-Day Marketing Challenge is designed to help businesses build a solid marketing foundation, engage their audience, and optimize for long-term growth.

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Weeks 1-4 focus on setting up the foundation, where participants define their goals, audit their online presence, and create a content plan. They establish email marketing, develop lead magnets, and launch social media advertising campaigns. Outbound strategies, including cold email outreach, are also prepared during this phase.

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Weeks 5-8 shift to implementation and engagement. This period involves distributing content, running social media ads, and launching outreach campaigns. Hosting webinars, leveraging influencer marketing, and refining strategies through analytics are emphasized. The challenge also promotes consistent content creation and SEO enhancements to boost visibility.

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Weeks 9-12 prioritize expansion and optimization. Participants launch referral programs, gather customer feedback, explore new channels, and run retargeting ads. The final days focus on reviewing marketing performance, refining inbound strategies, and developing long-term plans. Celebrating wins and recognizing team efforts are also key components before wrapping up with a final review and future planning.

To join this transformative Q4 challenge and enhance your business strategy, explore the Business Mastery Membership here: Business Mastery Membership.

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​THE BREAKDOWN:

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Week 1-4: Foundation and Setup

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Day 1-3: Define Goals and Metrics

• Identify marketing goals (e.g., lead generation, brand awareness, sales).

• Set key performance indicators (KPIs) to measure success.

• Determine your target audience and their pain points.

Day 4-6: Audit and Optimize Your Online Presence

• Review and update your website for SEO, user experience, and mobile optimization.

• Optimize social media profiles with current information and branding.

Day 7-9: Content Creation Plan

• Create a content calendar for the next 90 days.

• Develop a list of blog topics, social media posts, and email campaigns.

Day 10-12: Establish Email Marketing

• Set up an email marketing platform (e.g., Mailchimp, HubSpot).

• Design and schedule a welcome email series for new subscribers.

Day 13-15: Craft Lead Magnets

• Create valuable lead magnets (e.g., eBooks, whitepapers, checklists).

• Develop landing pages to capture leads.

Day 16-18: Set Up Social Media Advertising

• Create targeted social media ads (e.g., Facebook, Instagram, LinkedIn).

• Design engaging ad creatives and copy.

Day 19-21: Prepare Outbound Strategies

• Identify and segment your target list for cold outreach.

• Create email templates and scripts for outreach.

 

Week 5-8: Implementation and Engagement

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Day 22-24: Content Distribution

• Publish blog posts on your website.

• Share blog content on social media channels.

• Schedule posts using a social media management tool.

Day 25-27: Run Social Media Ads

• Launch social media ad campaigns.

• Monitor ad performance and make adjustments as needed.

Day 28-30: Outreach Campaigns

• Start cold email outreach to your segmented list.

• Follow up with personalized messages and track responses.

Day 31-33: Host Webinars or Live Sessions

• Plan and promote a webinar or live Q&A session.

• Use these events to generate leads and engage with your audience.

Day 34-36: Implement Influencer Marketing

• Identify and reach out to influencers in your niche.

• Collaborate on content or campaigns to expand your reach.

Day 37-39: Analyze and Adjust

• Review analytics from your website, social media, and email campaigns.

• Adjust strategies based on performance data.

Day 40-42: Continue Content Marketing

• Publish new blog posts and share them on social media.

• Promote content through email newsletters.

Day 43-45: Enhance SEO Efforts

• Conduct keyword research and update existing content.

• Build backlinks through guest blogging or partnerships.

 

Week 9-12: Expansion and Optimization

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Day 46-48: Launch a Referral Program

• Create and promote a referral program to incentivize your existing customers to refer new leads.

Day 49-51: Conduct Surveys and Gather Feedback

• Send out surveys to your audience to gather feedback on your content and products.

• Use feedback to refine your strategies.

Day 52-54: Explore New Channels

• Experiment with new marketing channels (e.g., TikTok, Pinterest).

• Evaluate their effectiveness and adjust your strategy accordingly.

Day 55-57: Retargeting Campaigns

• Set up retargeting ads for website visitors who didn’t convert.

• Craft personalized ads based on user behavior.

Day 58-60: Analyze and Optimize

• Review overall performance and adjust strategies as needed.

• Identify which tactics are driving the most engagement and conversions.

Day 61-63: Host a Virtual Event

• Organize a virtual summit or networking event.

• Use it as a platform to showcase your expertise and generate leads.

Day 64-66: Develop Strategic Partnerships

• Partner with complementary businesses for joint marketing efforts.

• Cross-promote each other’s products or services.

Day 67-69: Review Email Marketing Performance

• Analyze email campaign results.

• Test different subject lines, content, and calls-to-action to improve open rates and conversions.

Day 70-72: Create Case Studies and Testimonials

• Collect and showcase customer success stories and testimonials.

• Use these materials in marketing campaigns to build credibility.

Day 73-75: Optimize Social Media Engagement

• Analyze social media engagement metrics.

• Refine your content strategy based on what resonates most with your audience.

Day 76-78: Evaluate Paid Advertising Performance

• Review the performance of paid ads.

• Adjust targeting, creatives, and budgets based on results.

Day 79-81: Refine Inbound Marketing Strategies

• Optimize lead magnets and landing pages based on performance.

• A/B test different approaches to improve conversion rates.

Day 82-84: Plan for Long-Term Sustainability

• Develop a long-term marketing plan based on insights gained during the challenge.

• Set new goals and strategies for the upcoming quarter.

Day 85-87: Celebrate Wins and Recognize Team Efforts

• Acknowledge achievements and milestones.

• Share successes with your team and audience.

Day 88-90: Final Review and Future Planning

• Conduct a comprehensive review of the 90-day challenge.

• Plan next steps and outline strategies for continued growth.

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Want to know more?

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Here’s an outline of what to expect in this Q4 Challenge. Reach out if you have any questions. Http://www.ajceobusinesscoaching.com/services 

 

Join the challenge in the Business Mastery Membership >>> https://www.ajceobc.com/businessmasterymembership