Despite recent political and economic pressures leading some companies to scale back their Diversity, Equity, and Inclusion (DEI) initiatives, several organizations have maintained or even strengthened their commitment to DEI.
Let’s talk about it!
The e.l.f. Beauty cosmetics brand continues to vocally support its diversity efforts and inclusive marketing campaigns, such as the ‘So Many Ways to Be You’ initiative.
Costco wholesale retailer recently voted to uphold its diversity program, signaling its ongoing dedication to DEI principles.
JPMorgan Chase & Co. has reaffirmed its commitment to diversity programs, recognizing the importance of DEI in its operations.
Goldman Sachs continues to support its DEI initiatives, emphasizing the value of a diverse and inclusive workforce.
Exemplifying a steadfast dedication to fostering inclusive workplaces, these companies recognize the intrinsic value of diversity in driving innovation and business success.
We celebrate this and continue to create awareness about Diversity, Equity, & Inclusion.
Building a Community-Led DEI Around Juneteenth
Why shouldn’t Juneteenth be its own DEI initiative? Instead of relying on government recognition or legislation, let’s make Juneteenth a cornerstone of community-led progress and empowerment.
Here’s what this could look like…
Economic Empowerment
Imagine a movement where consumers pledge to intentionally support 100 Black-owned services or products each year. This collective action could inject billions of dollars into Black communities, creating a ripple effect of growth and sustainability.
Education and Awareness
Host community events that educate people about the historical significance of Juneteenth while fostering dialogue about equity and progress.
Mentorship and Networking
Develop mentorship programs to connect established Black entrepreneurs with aspiring business owners, ensuring that knowledge and resources are shared within the community.
Partnerships and Collaboration
Encourage partnerships between Black businesses, local organizations, and community leaders to build infrastructure that supports long-term economic growth.
By shifting the focus from government involvement to grassroots action, Juneteenth can become a model for community-driven change.
Why This Matters
Juneteenth is a time to reflect on the struggles of the past and celebrate the progress made, but it’s also a reminder of the work that remains. The promise of DEI must extend beyond corporate slogans or one-day celebrations. It’s about creating lasting change that empowers Black entrepreneurs, closes the wealth gap, and fosters opportunities for future generations.
When we embrace Juneteenth as a year-round commitment to freedom, equity, and economic progress, we’re not just celebrating history, we’re making it. Together, as a community, we can ensure that Juneteenth becomes a transformative force for change, proving that progress is powered by people, not policies.
So, will you join the movement? Let’s honor Juneteenth by committing to a brighter, more inclusive future, one where economic empowerment is the foundation of freedom.
Let’s take the pledge today,
🖤💚♥️
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