top of page

Beyond Profit: Discovering Your 'Why' to Make a Difference

Updated: Apr 28, 2023

Hey there, ambitious Women entrepreneurs! ๐Ÿ’ช๐Ÿ‘ฉโ€๐Ÿ’ผ๐Ÿ‘ฉโ€๐Ÿ”ฌ๐Ÿ‘ฉโ€๐Ÿ’ป

Congratulations on starting your own business and taking the first steps of your entrepreneurial journey! It's an exciting time, isn't it? ๐ŸŽ‰

But before you dive too deep into creating your product or service, let's take a step back and talk about something equally important: discovering your "why."

Now, I know what you're thinking. "Ugh, not another business article telling me to find my purpose ๐Ÿ™„" But bear with me here because discovering your "why" is like the secret sauce ๐Ÿ” to your business. It adds flavor and depth, and it'll make your business truly unforgettable and stand out from the crowd.

So, let's break it down. What exactly is your "why?" ๐Ÿค”

It's the reason why you started your business in the first place. It's your motivation, your driving force, your purpose. It's what makes your business more than just a money-making machine.

Think of it this way - your "why" is the fuel that keeps your business going ๐Ÿš€. Without it, your business might sputter out like a car running on an empty tank.

Now, you might be wondering, "Okay, I get it. But how do I discover my 'why?" Well, let's get to the fun part:

Step 1: Get introspective ๐Ÿง˜โ€โ™€๏ธ

Reflect on your personal values and passions. Think about what you care about and what motivates you. Maybe you're passionate about saving the environment or improving people's health. Whatever it is, your personal values and passions can give you clues about what kind of business you want to create.

Step 2: Get to know your target audience ๐Ÿค

Conduct research and answer some questions to understand your target audience more. Who are you trying to serve? What do they need and want? Understanding your target audience can help you create a business that meets their needs and aligns with their values. Remember, it's about the target audience, not you.

Step 3: Identify a problem you want to solve ๐Ÿ•ต๏ธโ€โ™€๏ธ

Do some research about the industry you would like to work in and analyze the competition. What's missing in the marketplace? What problem do you want to solve? By identifying a specific problem or need, you can create a business that addresses that issue and provides a valuable solution.

Step 4: Define your mission and values ๐Ÿ“

Based on your reflections and research, define your business's mission and values. These should be clear statements that communicate what your business stands for and what it hopes to achieve.

Once youโ€™ve followed these steps, build your โ€œwhyโ€ using these tips:

๐Ÿ‘‰Be authentic: Your โ€œwhyโ€ should be rooted in your values and beliefs, and it should reflect your personality and unique perspective. Donโ€™t try to copy others or create a โ€œwhyโ€ that doesn't feel genuine to you

๐Ÿ‘‰Be specific: Your โ€œwhyโ€ should be focused and specific, not broad and generic. It should address a specific problem or need, and provide a unique solution. This will help you differentiate your business from competitors.

๐Ÿ‘‰Be compelling: Your โ€œwhyโ€ should be compelling and inspiring, something that people can connect with emotionally. It should be more than just a mission statement or tagline - it should be a story that people can relate to.

๐Ÿ‘‰Be consistent: Your โ€œwhyโ€ should be integrated into everything you do, from your marketing and brands to your customer service and operations. It should be a guiding principle that informs and impacts every decision you make.

๐Ÿ‘‰Be visible: Communicate your โ€œwhyโ€ to your customers and stakeholders, through your website, social media, and other channels. Don't just tell them, but show them how your business is making a difference, and invite them to be part of your journey.

Voila! โœจ By discovering your "why" and building your business around that purpose, you'll be creating a business that has a clear direction, a strong foundation, and a spark that ignites passion in yourself and others๐Ÿ’ซ.

So, go forth and discover your "why," fellow Women (and Men) entrepreneurs! Your business will thank you for it.

And remember, you are not alone! Don't let a lack of knowledge, self-doubt, or self-sabotaging behaviors hold you back from achieving your dreams. AJCEO Business Coaching Group is here to help! We believe in creating an inclusive and supportive environment for all women entrepreneurs, especially those who identify as BIPOC (Black, Indigenous, and People of Color). Whether you're just starting out or need a little push to reach your entrepreneurial goals, we're here to guide and support you every step of the way. From crafting a business plan to developing a marketing strategy, you can count on us!

So, what are you waiting for? Let's make your entrepreneurial dreams a reality! Book a FREE 1-on-1 discovery call with one of our business coaches today and let's get started on your journey to success!

35 views0 comments

Recent Posts

See All


bottom of page