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Lessons in Business we learned from the Titanic & Titan (Oceanic Submersible)

What is the biggest lesson in Business we can learn from the Titanic and the recent Oceanic Submersible tragedies?


Titanic is an OBSESSION that still lives on a century later. It now lies about 12,500 feet (3810 meters) below the Atlantic Ocean waves. Even though there are artifacts that can be easily viewed in a museum, people are determined to make the voyage below the ocean to see what still remains in real life.



Despite the extremely dangerous and potentially fatal journey, a company called Oceangate Expeditions provides a private dining experience so anyone with cash can visit the Titanic. It’s only a quarter of a million dollars per ticket


The company was founded by CEO, Stockton Rush, who was also one of the passengers on board the recently imploded 23,000 pound vessel known as the Titan. On the vessel there was very limited accommodation if any at all…bathroom restrictions, no standing room, time capsuled oxygen, & limited food source. The main purpose of the vessel was to make sea exploration more accessible to scientists and tourists.


However, this 22 foot long carbon fiber/titanium submersible that came with cramped conditions, cross-legged passengers, and a heap load of HOPE, was a "risk of death" from the start! You even have to sign a waiver that warned of this very thing before taking the trip.




But who would risk their lives to do this???


Great question…it seems they have 3 types of clientele. One type are the Titanic enthusiasts or “Titanics.” These people have mortgaged their home to come and do the trip, some save for thirty years for a day under the ocean, and some have used lottery money as mentioned in a recent CBS article


They will do ANYTHING to see Titanic in real life 👀


It was event the Titanic filmaker, James Cameron’s, obsession with seeing the “real thing” that he made a movie of it and made the trip 33 times himself. He even claimed he made the movie in part to pay for an expedition to a wreck site. I’m sure he understands the DEPTH of it all!



But here’s the twist for me…


The Titanic held many passengers including key people like the President of the Company that owns it and the President that built it along with many famous people. They said it was unsinkable, but went down slowly when it hit an iceberg. This is strangely similar to the recent path of the Titan submersible.


And NOT TO MENTION the psychological element to the reasoning why extremely wealthy people will spend so much money to embark of this risky journey is mind boggling.


But surprisingly, they say the Titanic wasn’t the first and only tragedy of this nature. It’s death toll was 1,500 while others were in the 4 thousands. “It just happened at a time the world was fairly sure of itself, and at that time, top of headline.”-  stated by Titanic historian, Parks Stephenson. He marked it as a great drama!


Both tragedies with the Titanic and Titan are severe and has affected more lives than we know. Both ships took the lives of the very people who created them and the people who trusted them. Both stories leave a lesson that speaks to the mind, body, soul.


Obsession has been a ringing word throughout this article. The very definition of the word describes someone as being preoccupied or filled with mind continually. So here’s what you can leave with. The only Obsession we need is the desire to fulfill our purpose to God in life. Everything else will follow. There’s no need to do it rushed, reckless, or at risk of death to enjoy what you have!



This was a real Business that served real people everyday. As a Business Coach, it sucks to see someone abuse a Business model and bring so many people along with him for the ride. Business Owners and CEOs must provide safety and guidance for who support theirs dreams. That’s where structure, foundation, core values, good ethics, and trust come in.


Is your Business structured so people can trust you? Do you trust that you are providing products and services that are truly safe and productive for the people you serve?


What are the core values of your Business? Does it do good for just the Business or others as well?


Where do you draw the line when it comes things like dishonesty, disloyalty, lack of care or empathy for the people you help even when they can’t help themselves?


Anyone can run a Business, but to create a Legacy with it takes more than just a transaction. It also impacts more lives than you know in more ways than you can imagine when you put People over Profit!


Here are some ways you can avoid these types of tragedies in your Business!


  • Establish rules & regulations that keep people safe and backup plans to ensure they remain that way.


Bloom, a licensed helicopter pilot, said he was particularly worried about Stockton's use of consumer-grade parts on Titan, including a video game joystick to control the vessel, and was "spooked" by the fact that the submersible would be bolted shut from the outside, preventing passengers from getting out on their own in an emergency.



  • Fix problems as soon as they come up.


Questions about Titan's safety surfaced in 2018 during a symposium of industry experts and in a lawsuit by OceanGate's former head of marine operations, which was settled later that year.


The disaster marks the first known fatalities in more than 60 years of civilian deep-sea exploration. But OceanGate was free to go its own way because international waters are beyond government regulation, according to industry experts.


The company has not addressed queries about its lack of industry certification or other safety issues.


  • Ask yourself "WHY am I doing this?"


Scientist and journalist Michael Guillen, who survived an expedition in 2000 that became trapped in the wreck's propeller, said: "We need to stop, pause and ask this question, 'why do you want to go to the Titanic and how do you get there safely?'"


When you start anything, ask yourself WHY you are starting a Business. If the answer is to make money, buy nice things, find love, guilty pleasure...etc. Then STOP EVERYTHING! You are focused on Profit over People.


It's time to change that!


If you said the opposite, then you are ready to do more with what you have. Impact more people, change more lives, and do what it takes so the money will follow to do more.


  • Listen to people with experience and results to support your Mission.


"Warnings over the safety of OceanGate's Titan submersible were repeatedly dismissed by the CEO of the company, email exchanges with a leading deep sea exploration specialist show."


"I think you are potentially placing yourself and your clients in a dangerous dynamic," he wrote to the OceanGate boss in March 2018. "In your race to Titanic you are mirroring that famous catch cry: 'She is unsinkable'".


Rob McCallum, in a conversation with OceanGate CEO, Stockton Rush, said that he was potentially putting his clients at risk and urged him to stop using the sub until it had been certified by an independent agency.


"Mr Rush responded that he was "tired of industry players who try to use a safety argument to stop innovation"."


There was an intense exchange of disagreements between the two that lawyers eventually had to help resolve. But according to the extreme concern, Mr McCallum told the

BBC that he repeatedly urged the company to seek certification for the Titan before using it for commercial tours. The vessel was never certified or classed.


Other concerns came in statements expressed from McCallum:


"I think you are potentially placing yourself and your clients in a dangerous dynamic," he wrote to the OceanGate boss in March 2018. "In your race to Titanic you are mirroring that famous catch cry: 'She is unsinkable'".


"I think you are potentially placing yourself and your clients in a dangerous dynamic," he wrote to the OceanGate boss in March 2018. "In your race to Titanic you are mirroring that famous catch cry: 'She is unsinkable'".


Are you listening to the people who are speaking to you. Do you hear what your audience is asking you? Needing from you in products and seevices? Or do you just Makeet to anyone that wants to buy.


Marketing is just the act of offering products and services to people who need and/or want them. Purpose-driven Marketing is giving people want they need/want with the knowing it will be beneficial to their overall wealth. Just because people are willing to die for what you have doesn't mean you should let them!


  • BE innovative ... NOT ignorant!


Mr Rush responded that he was "tired of industry players who try to use a safety argument to stop innovation". Mr. Rush also responded to the deep sea industry concerns with frustration. A letter written to Rush stated:


"I implore you to take every care in your testing and sea trials and to be very, very conservative...","...As much as I appreciate entrepreneurship and innovation, you are potentially putting an entire industry at risk."


"In his response a few days later, Mr Rush defended his business and his credentials.

by writing back "engineering focused, innovative approach... flies in the face of the submersible orthodoxy, but that is the nature of innovation"."


"OceanGate had created its own experimental vehicle with materials avoided by others, decided to bypass the certification process designed to assure safety, and chose to ignore the warnings from many experts within the submersible community," investment manager Ray Dalio, co-founder of the OceanX sea exploration initiative, said in a LinkedIn post.



Upcoming Workshops in July 2023


Attend one of our upcoming workshops and learn how to start, grow, and scale your Business!

July 1st

"Capture & Target your Audience" workshop

This workshop teaches you how to find your ideal audiences and break them down in segments (customer avatars) so you understand their buying behaviors, focus on their ongoing wants & needs, and know how to Market those desired products/services to them directly.


Learn more...


Learn how to create Sales Funnels that captures the immediate attention of your Target audience and walk away with a strategic plan on how to Market to them from the start of the Sales Funnel (the Awareness phase) down to the Close of the Sale.


There are several stages people need to go through in order to reach the end of the sale and become loyal customers. Building a sales funnel can feel complicated if you don't know how to nurture, value, & engage with your audience. Discover how to drive traffic down each phase which includes:


  1. The Awareness phase

  2. The Discovery phase

  3. The Evaluation phase

  4. The Intent phase

  5. The Purchase phase

  6. The Loyalty phase

  7. The Re Evaluation phase


Includes:


• Audio downloads of the Marketing impact series "How to Attract Customers/Clients & Keep Them."

• "Capture & Target your Audience" workbook & spreadsheets to follow along the workshop

• Permanent download of the workshop replay

• Unlimited acess to a Complimentary Business & Marketing Toolbox resources.

• Unlimited access to the Business Mastery Membership Facebook group for ongoing Business Coaching & Marketing tips.



July 8th

“People Over Profit” workshop

This workshop teaches you ways to build your Business with “People First” in Mind while still making the money you want in your Business!


Learn more...


People matter more than your bottom line. If you want this to be in the core value of your Mission, this workshop is created just for you. We will cover 5 areas of the Marketing that matter most when it comes to choosing People over Profit:


  1. Product

  2. Price

  3. Place

  4. Promotion

  5. People


Learn how each of these areas of your Business are enhanced when you put people before profit. Walk away with first hand Marketing strategies to apply to your Business operations that speaks your Brands' message.


Includes:


• Audio download of the Marketing impact series "Purpose-Driven Marketing."

• "People Over Profit” workbook & spreadsheets to follow along the workshop

• Permanent download of the workshop replay

• Unlimited acess to a Complimentary Business & Marketing Toolbox resources.

• Unlimited access to the Business Mastery Membership Facebook group for ongoing Business Coaching & Marketing tips.



July 15

"Ditch the 9-5 Mind & Take back your Time!" workshop

This workshop teaches you how to get rid of the Employee mindset so you can be the CEO you were always meant to be. You will learn how to reverse the 9-5 mindset instilled from years of working for others. You learned how to work a 9-5 and get an education in school, but now we want to teach you how to run a Business and gain the mindset of a CEO!


Learn more...


You will walk away knowing how to simplify and organize your schedule on one digital calendar and integrate from all of your scheduling platforms. You will also get discipline strategies to wake up earlier in the day, be intentional with your free time, and get more things done throughout the day without distractions. Also, we walk you through methods on how to amplify your daily self care regimen to fit in your productive schedule.



July 22

“Generational Marketing strategies” workshop

This workshop teaches you how to Market your products and services to all Generations in the 21st century; Silent generation, Baby Boomers, Gen Y, Gen X, Xennials, Millenials, Zennials, Gen Z, and the newest Alpha Gens!! We teach you how to understand the way your customers think and buy things based on their habitual habits that stem from their shared economic experiences.


Learn more...


Based on when we are born and how we experience the world around us impacts the way we make decisions. It is the same for everyone, but also depends on physiological factors as well as cultural differences. Understand your customers better and be more effective in your day to day Marketing activities when you add this powerful tool to your Marketing toolbox!


Includes:


• Audio download of the Marketing impact series "Generational Marketing strategies."

• “Generational Marketing strategies” workbook & spreadsheets to follow along with the workshop.

• Permanent download of the workshop replay.

• Unlimited acess to a Complimentary Business & Marketing Toolbox resources.

• Unlimited access to the Business Mastery Membership Facebook group for ongoing Business Coaching & Marketing tips.



July 29

“Content to CTA Conversion” workshop

This workshop teaches you how to create Content Marketing strategy to attracts customers, gathers information, and converts to your desired result. Learn what content marketing is, how to build a relationship with your audience with it, and wheee to find and utilize high quality content.


Learn more...


Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis. When a customer buys from you, their loyalty already lies with you. They have already chosen you over all of your competitors.


Learn the 3 major categories where you can place your content marketing efforts: online, offline, and hybrids. Learn how to create content marketing in all 3 categories so you can model, tweak, and apply them to your own business.


Because content marketing platforms and methods can be so vast that the number of strategies can be overwhelming. In this workshop, we will:


  1. Discuss content that speaks to your audiences' pain points;

  2. Review the type of content needed to solve those pain points;

  3. Strategize the content to guide the buyer through the purchasing cycle.


Includes:


• Audio download of the Marketing impact series "Organic Marketing Tips & Tricks."

• “Content to CTA Conversion” workbook & spreadsheets to follow along with the workshop.

• Permanent download of the workshop replay.

• Unlimited acess to a Complimentary Business & Marketing Toolbox resources.

• Unlimited access to the Business Mastery Membership Facebook group for ongoing Business Coaching & Marketing tips.



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1 comentario


Al Claussen
Al Claussen
26 jun 2023

Wow! This was very well written, very provocative, and quite profound! Kudos my fried! 🙌🙏🤗

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